About Us


Toast of the Town is an annual event honouring Edmontonians who have made significant contributions to others in the community in need. 

The idea for this event started over a cup of coffee. Six guys, all involved in the Cure Cancer Foundation in one way or another, decided they wanted to make a difference. The Toast of the Town was born – honour good Edmontonians while raising money for a good cause. The Toast was established to recognize and appreciate the oncologists, researchers, and staff at the Cross Cancer Institute. 

The first year honoured long-time Edmonton Oilers Equipment Manager, Barrie Stafford. 

This year we are pleased to announce that we will be honouring Kevin Lowe, both a player and a coach for the Edmonton Oilers. He is a six-time Stanley Cup champion, was inducted into the Hockey Hall of Fame in 2020 and has recently been named to the Order of Hockey in Canada in 2021. Kevin has spent countless hours over his 40 years in Edmonton supporting charitable efforts in the community.